The Academy is not a cheat sheet

I have been selling and marketing for 28 years, and I have been on LinkedIn since 2009. In that time I have watched a lot of good people buy the shortcut. A swipe file. A template pack. Twelve hooks that are guaranteed to work.

They do work, for a while. Then the platform changes something, reach falls off a cliff, and the person holding the template has no idea what to change, because they never knew why it worked in the first place. I did not want to build another one of those.

Why a tool that hands you the answer goes stale

Every platform people use to find you is a moving target. LinkedIn changes what it rewards. Google changes what it ranks. And now there are the AI tools, ChatGPT and Gemini and the rest, deciding whose name comes up when somebody asks them who to talk to.

No one can hand you a permanent answer to that. Anyone selling you one is selling you a snapshot of last quarter.

What you can be handed is the thinking underneath. Why a post earns reach. Why a profile turns a visitor into a conversation. Why an AI tool names one person and skips another who is just as good. Learn the reasoning and you adapt on your own, in the month the rules change, instead of waiting for someone to publish a new template.

Our AI coaches read your words. They never write them for you.

That is a rule we built in deliberately, not a feature we ran out of time for.

There are six coaching tools inside the Academy: the Personal Brand Copywriter, the Content Performance Coach, the LinkedIn Profile Optimiser, the Story-Selling Profile Builder, Comment Catalyst and Audience Compass. Every one of them works the same way. You write, in your own words. The coach reads what you wrote, scores it against the same standards we apply to client work, shows you exactly where the marks came from, and asks you the questions that get you to a sharper version. Then it hands it back to you.

It will not write the post. Not once, not as a favour, not if you ask nicely.

There are two reasons for that, and the second one is the important one.

The practical reason: content written by AI reads like content written by AI. The platform can tell and so can the human on the other end. We spend our days telling clients not to do it, so we were never going to turn around and sell them a machine that does it for them.

The reason that actually matters: if the machine writes it, you are no better at writing it next month than you were last month. You have rented a sentence. You have not learned a thing. Six months in you are still paying somebody, which is lovely for us and useless for you.

So the coaching is slower on day one. You will write something, get a score you did not love, and have to go again. That is the product working, not failing.

Your AI visibility score is a measurement, not a verdict

The score is simpler than it sounds. We ask the AI tools to find your LinkedIn profile. Then we ask them the question a stranger would ask before they know your name: who are the people to know in your field, in your part of the world? Then we count three things. Were you named? Who got named instead of you? And when the AI did mention you, did it get you right?

If the terms are new to you, we have written a plain explanation of what AEO is and why people now look you up with AI, and a walk-through of how to check what AI says about you yourself.

That gives you a number. On its own the number is close to worthless. What makes it useful is that it is a baseline you can move, and that every gap in it opens straight into the lesson or the coaching tool that deals with that gap.

We are not trying to hand you a score and keep you guessing so you stay subscribed. The ambition is the opposite. You should get to the point where you look at your own result and already know what the problem is.

We did this to ourselves before we sold it to anyone

The cobbler's children usually have no shoes. Ours have sparkly shoes, and I am a bit proud of that.

We had never really prioritised our own website. Our track record is in organic LinkedIn and B2B marketing, and the site just sat there doing very little. When AI search started changing how people get found, we rebuilt the LadyBugz site around the same thinking the Academy now teaches, and then we watched our own Google Search Console to see whether it was nonsense or not.

Those are small numbers and I will say so plainly, because we started from almost nothing. Impressions over the same three months went from 8,746 to 11,952. The direction is the point, not the size. Every bit of it organic, because we have never put a rand into paid advertising, for ourselves or as our main play for clients.

The thing that properly convinced me was not on a dashboard anyway. Over two weeks in late September and early October 2026, four separate people contacted me after an AI tool had pointed them at us. One of them told me he had asked ChatGPT who would be good to talk to about LinkedIn, and my name came back. That had not happened to me before, ever.

What this means if you join

Expect to do the work. That is not a warning dressed up as a selling point, it is simply how it goes.

• You get a measurement of where you stand with AI today, and the full list of what is holding you back, worst first.
• You write your own profile, your own posts and your own comments. The coaches tell you why each one lands or does not.
• Every gap in your result opens into the lesson that deals with it, so you are never left holding a problem with no next step.
• When a platform changes the rules, you will understand what changed, instead of waiting for us to tell you.

If what you want is somebody to run it all for you, we do that too, quoted per job. But that is a different thing, and I would rather you knew the difference before you paid for either.