Terms of Service

These are the rules for using LadyBugz Academy, the Growth plan and the R95 AI visibility scan. We have written them in ordinary English, not legal English, because you should be able to read them in one sitting.

Last updated: 1 November 2026. Version 1.1. Read with the Refund and Cancellation Policy and the Academy Privacy Note.

1. Who we are and how to reach us

In these terms, "we", "us" and "LadyBugz" mean the business named above. "You" means the person or business that buys a scan or a plan. "The service" means the LadyBugz Academy portal, the AI visibility scan, the AI visibility tracking, the coaching tools, the lessons and anything else we give you access to as part of a plan.

2. Agreeing to these terms

You agree to these terms when you buy an AI visibility scan, join Academy or Growth, or use the portal. If you are buying for a business, you confirm you are allowed to agree on that business's behalf.

If you do not agree, please do not buy or sign in.

You must be 18 or older to buy from us. The service is not built for children and we do not knowingly collect a child's information.

3. Words we use

• AI (artificial intelligence): computer systems that answer questions in ordinary language. The ones we use are ChatGPT, Gemini and Perplexity. We may add others, such as Claude, later.
• Engine: one of those AI systems.
• Scan: we ask AI to find your LinkedIn profile and who the people to know are in your field, and check whether it finds you and names you. If you give us a website, we also look at it.
• Tracking run: the same kind of check, repeated on a schedule, so you can see whether your position is moving.
• Credit: what a plan spends each time we ask AI something on your behalf. Different AI tools cost us different amounts, so a ChatGPT or Gemini answer uses 2 credits and a Perplexity answer uses 1.
• Coaching round: one press of "Coach me" on one piece of your own writing. The tool scores it and tells you why. It does not rewrite it for you.
• Marking guide: the checklist a coaching tool scores your writing against. Some of our documents call this a rubric.
• Market: the country you want to be found in.
• Plan: Academy or Growth.

4. What you are buying

4.1 AI visibility scan, R95 once off

A single scan on ChatGPT, Gemini and Perplexity. You get your score, a scorecard area by area and your next steps, the most important first. You can open your result again as often as you like at no extra cost.

The scan is not a subscription. It does not renew. It does not come with credits or with the coaching tools.

If you join Academy or Growth within 30 days of buying a scan, the R95 comes off your first month. This happens once per account, on whichever plan you join first.

4.2 Academy, R299 a month or R3,289 a year

Yearly works out at 12 months for the price of 11.

• 150 credits a month.
• 100 coaching rounds a month across the six coaching tools. Rounds beyond 100 in the same month cost 1 credit each.
• Your AI score every month on ChatGPT, Gemini and Perplexity: whether AI finds your LinkedIn profile and names you for what you do.
• 1 market.
• Up to 5 content ideas a month, each with a brief.
• The six AI coaching tools and the Academy lessons.
• Your score page, ready to print or save as a PDF.
• A LinkedIn Profile Assessment (valued at R750), once per account.
• Help pages and email support.

4.3 Growth, R899 a month or R9,889 a year

Everything in Academy, and:

• 460 credits a month.
• Your main market checked every week and your second market every month.
• 2 markets compared side by side.
• Up to 12 content ideas a month, with briefs and gap checks.
• One live group coaching session of one hour every month, hosted by Noleen Thompson and Mpho Mogorosi, covering what changed in the last month plus the questions members send in beforehand. Every session is recorded and the recording is available to Growth members.

4.4 LinkedIn Profile Assessment

Academy and Growth include a LinkedIn Profile Assessment (valued at R750). You get one single use access code per account, ever. It is issued after your first successful payment and shown on your dashboard. You can redeem it once we have loaded it into the assessment, and we will tell you when that is ready.

The code is part of the plan. It has no cash value, it cannot be exchanged for anything else, and if you have not used it by the time your plan ends, it expires with the plan.

4.5 Things we may change

Which AI engines we use, how many samples we take and how we work out a score can change as the AI tools themselves change. We will tell you about any change that affects what you are paying for. See section 14.

5. What we do not promise

Our scores come from asking AI systems questions and reading their answers. Those systems are run by other companies. They are not search engines with a fixed list of results. Ask the same question twice and you can get two different answers.

Because of that:

• Results are shown as ranges, not as single exact figures, wherever a range is the honest way to show them. A range means the true answer sits somewhere between two numbers, based on the samples we took.
• Your score can move without you doing anything, because the AI system changed, not because you did.
• We do not guarantee that AI will name you, on any engine, for any question, at any time.
• We do not guarantee any ranking, position, placement, mention or citation in any AI answer, search engine or AI overview.
• We do not guarantee leads, enquiries, sales or revenue. Nothing in the service is a forecast of what you or your business will earn.
• A paid plan buys you more questions and more markets, so the picture is sharper. It never buys a better score. We will not adjust anyone's score in exchange for money.
• Our fixes and briefs are suggestions, not professional advice. They are not legal, financial, tax or accounting advice. They are there to help you decide. The decision is still yours.

We give you measured results and an honest reading of them. What happens next depends on your field, the other people in it, what you publish and the AI companies, and we control none of those.

6. Credits

6.1 What credits buy

A credit is spent when we ask an AI engine something for you. A ChatGPT or Gemini answer uses 2 credits. A Perplexity answer uses 1. One question asked on all three engines therefore uses 5 credits.

6.2 Nothing is spent without your say so

Before any action that uses credits, we show you what it will cost, how many credits you have, and what you will have left. Nothing is spent and nothing is bought automatically.

6.3 What never uses credits

Looking at past results, reading stored answers, printing or saving your score page as a PDF and the opportunity finder.

6.4 When AI fails

If an AI engine fails to answer, the credits for that answer go back into your balance automatically.

6.5 Unused credits

Unused plan credits carry over into the next month only, up to one month's allowance. So an Academy member can carry up to 150 credits into the following month, and a Growth member up to 460. Credits carried over that are still unused at the end of that next month fall away.

Top up credits, which you buy separately, last one year from the day you buy them. If the law gives you longer than that, the law wins.

Credits are not money. They have no cash value and cannot be moved to another account. Once you have started spending a top up we do not buy the rest back, although an untouched top up can be refunded within seven days. See the Refund and Cancellation Policy.

6.6 Top ups

Anyone with an account can buy a top up, including people who only bought a scan. A subscription is always the better rate per credit.

7. Coaching rounds and fair use

Academy and Growth include 100 coaching rounds a month. The count starts again on your renewal date, or on the day you change plan. Unused rounds do not carry over. Round 101 and onwards in the same month costs 1 credit, quoted before you confirm.

The allowance is there so you can learn, not so it can be resold or run by a script. We may contact you, and if needed limit or suspend access, if we see use that is clearly not a person coaching their own writing. Examples are sharing one login across a team, automated submissions, or running another business's content through the tools as a service.

8. Your account

• Each plan is for one named person. Do not share a login.
• Keep your password to yourself. Tell us straight away if you think someone else has got into your account.
• You are responsible for what happens on your account.
• Give us accurate details. We need a working email address to send your results and your invoices.
• When you buy, we ask where you heard about us. You have to answer it, and you cannot change the answer yourself afterwards. If you picked the wrong one, email us and we will fix it.

9. How you may and may not use the service

You may use the service for your own business, or for a business you work for and are allowed to represent.

You may not:

• Resell access, put your own brand on it and sell it as yours, or give it away, unless we have agreed that in writing.
• Copy, scrape, download in bulk, or feed our scores, briefs, lessons or marking guides into another product.
• Try to get around credit limits or coaching limits.
• Upload anything unlawful, or anyone else's personal information that you have no right to give us.
• Use the service to mislead people, to impersonate someone, or to publish content you pass off as written by a person when it was not.
• Attack, overload, probe or interfere with the portal or the systems it runs on.

10. Your content stays yours

Everything you put into the service stays yours. That includes your profile details, any business or website details you give us, and every piece of writing you put into a coaching tool.

We do not own it, sell it or publish it. We also never hand it to anyone for the purpose of training an AI model.

You give us permission to use your content only to run the service for you. That means:

• Sending your text to an AI engine when you ask for a coaching round.
• Checking the website address you gave us, if you gave one.
• Storing your results and showing them back to you.
• Using information about how the service is used, with your business details stripped out, to improve the product and to publish general statistics that cannot be traced back to you.

When we send your text to an AI engine, we use that company's business interface rather than its consumer app, because those terms say content sent that way is not used to train its models. We cannot see inside another company's systems, so we keep to a simple rule: we send only what the task needs, and never more of your writing than you asked us to coach. The Academy Privacy Note sets this out in full.

The coaching tools score and explain. They are built not to write your content for you. If you ask a tool to write something for you, it will not.

11. What belongs to us

These belong to LadyBugz, or to the people we license them from:

• The portal and the tracker.
• The scoring method and the marking guides the coaching tools use.
• The question sets, the lesson material and the article brief format.
• The report layouts, and the LadyBugz name and logo.

Your plan gives you permission to use all of it for your own business while you are a paying member. It does not transfer ownership of any of it to you.

The reports, briefs and exports you generate are yours to use inside your business, including with your own agency or staff. You may not republish them as a product, strip our name off them, or present our method as your own.

12. Other companies' platforms

The service depends on platforms we do not own or control, including ChatGPT (OpenAI), Gemini (Google), Perplexity, LinkedIn, Google Search and our payment provider Paystack.

That means:

• Their rules apply to you as well as ours. If you use the service in a way that breaks LinkedIn's or anyone else's terms, that is between you and them.
• If one of them changes, raises its prices, restricts access or goes down, parts of the service may change, pause or stop. We will tell you and we will do our best to find another way.
• If an engine we promised becomes unavailable for a long stretch and we cannot replace it, you can cancel. See the Refund and Cancellation Policy.

13. Partner offers and referrals

Some people join through a partner, such as a community or a business that recommends us. If that applies to you:

• You may get a discount on your first month. The offer, and the date it closes, are shown before you pay.
• We pay the partner a share of the subscription money we actually receive from you, after any discount. This costs you nothing extra and it does not change your price.
• We do not give the partner your personal information beyond what is needed to count and pay their share, and we never send marketing to a partner's list on their behalf.

14. Prices, payments and changes

• All prices are in South African rand and include everything you owe us. LadyBugz is not registered for VAT, so there is nothing to add.
• Payments are taken by Paystack. We do not see or store your full card number.
• If you pay from outside South Africa, you still pay the rand amount. Your card issuer converts it at its own rate and may add its own fee. That is between you and your bank.
• Monthly plans renew automatically every month on the same date until you cancel. Yearly plans run for 12 months. We say so clearly at checkout before you pay.
• If a payment fails, we will try again and email you. If it is still unpaid after 7 days, we pause the account. Nothing is lost while it is paused, and your data is kept as set out in the privacy note.
• Price changes. We will give you at least 30 days notice by email before a price change applies to your plan. You can cancel before it takes effect and you will not pay the new price. The price of a yearly plan does not change during the year you have paid for.
• Feature changes. We improve the product often. If we take away something you are actually paying for, we will tell you, and if you are not happy you can cancel and we will refund the unused part of what you paid in advance.
• Moving from Academy to Growth in the middle of a month starts a fresh Growth month that day at the full Growth price. We do not split the month or refund the days you had left on Academy. Your unused Academy credits carry over, within Growth's rollover cap.

15. Cancelling, suspending and ending

How you cancel and what happens to your money is set out in full in our Refund and Cancellation Policy, which forms part of these terms.

We may suspend or close an account if:

• Payment is not made.
• The account is being used in a way section 9 does not allow.
• We are required to by law.

Except where the law or a serious breach makes it impossible, we will email you first, say what is wrong and give you a fair chance to fix it. If we close your account for a reason that is not your fault, we refund the unused part of anything you paid in advance.

After your account closes you can ask us for a copy of your data. See the privacy note for how long we keep it.

16. If something goes wrong: what we are responsible for

We will provide the service with reasonable care and skill. We cannot promise it will never be unavailable, never contain an error, or that every AI answer we record is correct, because the answers come from systems we do not run.

Nothing in these terms takes away any right you have under South African law that cannot be taken away. In particular, we do not exclude our responsibility for death or personal injury caused by our negligence, for fraud, for gross negligence, or for anything else the Consumer Protection Act does not allow a supplier to exclude.

Apart from that:

• We are not responsible for lost profit, lost business, savings you expected to make, damage to your reputation, or any knock on loss that follows from something rather than being caused by it directly.
• We are not responsible for a decision you made because of a score, a fix, a brief or a coaching comment.
• We are not responsible for what another company's platform does, including an AI engine changing its answers, LinkedIn restricting an account, or a payment provider's outage.
• Where we are responsible, the most we will pay in total, for everything that happens in any 12 month period, is the amount you actually paid us in that period.

17. Privacy

How we handle your information is set out in the Academy Privacy Note and in the main LadyBugz privacy policy. Both form part of these terms.

18. Complaints and disputes

Please come to us first. Email noleen@ladybugz.co.za with your account email and what went wrong. We aim to acknowledge within 2 working days and to resolve it within 10 working days.

We do not currently belong to an accredited industry ombud scheme or subscribe to an accredited industry code of conduct. If we cannot sort a complaint out between us, you can take it to the National Consumer Commission. You can also go to court, although the Consumer Protection Act asks you to use the complaint routes first.

For anything about your personal information, you can also complain to the Information Regulator. Details are in the Academy Privacy Note.

19. Changes to these terms

We may update these terms. If a change matters to you, we will email you at least 30 days before it takes effect, and the date at the top of this page will change. If you do not want to accept a change, you can cancel before it starts to apply.

We will not change the terms of a yearly plan during the year you have paid for, except where the law requires it.

20. Other things

• If a court finds one part of these terms cannot be enforced, the rest still applies.
• If we do not enforce something straight away, that does not mean we have given it up.
• You may not transfer your account or these terms to anyone else without our written agreement. We may transfer them if our business is sold, and we will tell you if that happens.
• These terms, the refund and cancellation policy and the privacy note are the whole agreement between us about the service.

21. Which law applies

These terms are governed by the law of the Republic of South Africa, and any dispute is dealt with in a South African court. If you are a consumer under the Consumer Protection Act, nothing here stops you using the protections and the complaint routes that Act gives you.

22. Information the law requires us to give you

The Electronic Communications and Transactions Act says anyone selling online must tell you certain things. Most of them are above. Here are the rest, in one place.